Quotes keep waiting
The preparation repeats, but pricing and unusual scope still need judgement.
One recurring workflow
Keep the Business. Modernise the Work.
Find the admin job worth fixing first.
Give Coral Shark one recurring job that wastes time, slows response or delays cash. Receive a specific, evidence-led instruction sheet showing the next defensible move, what stays human, what is still unknown and whether implementation is worth considering.
Fixed price
£249 + VAT
One workflow. No mandatory discovery call. Delivery target: next working day after enough usable workflow information is received to begin.
Why pay instead of asking AI for free?
AI can generate ideas. The Brief is an accountable decision about your workflow.
Coral Shark can use AI heavily in the analysis. The difference is not pretending AI cannot help; it is that Coral Shark owns the recommendation. Your facts stay separate from our interpretation, unknowns stay visible, and the answer can be stop, hold, narrow or proceed rather than a list of plausible automation ideas.
You receive a written output you can keep, challenge and act on, with a specific next move and the decisions that should stay human.
Why not take a free agency discovery call?
Because this is the product, not the prelude to a sales pitch.
The Owner’s Brief is designed to stand on its own. There is no mandatory discovery call and no assumption that Coral Shark should build anything afterwards. If the supported answer is simplify the process, gather one missing fact, use a feature you already have or do nothing, that can be the successful result.
A later implementation is a separate decision with a stricter eligibility check.
Good trigger moments
Use the Brief when one repeated job keeps stealing attention but the right fix is unclear.
Invoices need manual chasing
Routine reminders compete with useful work, while disputes and promises need a person.
Enquiries depend on inbox memory
Good enquiries wait because ownership and the next action are not consistently visible.
You are considering another tool
Use the Brief before buying software when it is not yet clear whether the process, an existing feature, an integration or a small custom change is the better answer.
What happens after payment
You describe the job. Coral Shark does the structuring.
01 You receive a private one-time intake link.
02 Tell us what the recurring job is, what is wrong and what happens now — in ordinary language.
03 Add workload numbers only if you know them. Unknown is a valid answer.
04 Coral Shark structures and checks the evidence, separating customer facts from AI-assisted inference.
05 You receive the complete Brief with the next action and remaining uncertainty visible.
Sample output · synthetic example
Inspect the answer before you buy the process.
This quote-preparation sample is not a customer result and contains no invented saving. It demonstrates the structure, boundaries and level of specificity the product must meet.
CORAL SHARK / OWNER’S BRIEFSYNTHETIC EXAMPLE · NOT CUSTOMER PROOF
Primary decision
Standard quote preparation can move. Pricing judgement should not.
Capture the required job facts once, prepare the repeatable structure consistently, and stop for a person when price, scope, risk or commitment is unusual.
Current workflow
Job details arrive across an email and attachment. An owner reconstructs the same quote structure, then applies pricing judgement.
Evidence classes
Customer-stated: details arrive in two places. Inference: a minimum-facts intake may remove re-keying. Unknown: exception rate.
Monday sequence
- Name the minimum facts.
- Make missing facts visible.
- Prepare standard structure.
- Route exceptions to the owner.
Keep human
Non-standard price, risk, unusual scope, relationship context and consequential promises.
Do not buy yet
Do not replace the quoting platform or buy a generic AI sales tool before the exception evidence is known.
Next evidence
Review 20 recent quotes and record which genuinely needed owner judgement. That determines whether implementation is ready.
Designed to stand on its own
You do not have to buy an implementation.
A good Brief can recommend a process change, tell you to gather one missing fact, say the workflow is already good enough, recommend doing nothing, or identify a later implementation path. It is useful only if the conclusion survives without a sales call.
No forced automation.
Stable routine work may move; judgement stays human where it matters.
Stable routine work may move; judgement stays human where it matters.
No invented ROI.
Unknown frequency, time or value remains unknown.
Unknown frequency, time or value remains unknown.
No generic AI strategy.
One named job and one recommendation supported by the information available.
One named job and one recommendation supported by the information available.
When information is insufficient
A short clarification path, not a discovery maze.
Coral Shark can ask up to three targeted asynchronous questions at a time when core context is missing. Workload numbers are optional; missing values remain unknown. If evidence supports only an evidence plan, that plan can still be the useful answer.
Quality and refund promise
Repair first. Refund if the promised answer still cannot be produced.
If a Brief does not meet the promised quality, Coral Shark first tries to repair it. If Coral Shark still cannot provide the specific, supported recommendation promised, it refunds the full amount actually paid.
This is a quality-failure promise for the Owner’s Brief. It is not a guarantee that a workflow change will save money, and it does not turn every difference of opinion into a refund right.
Before you decide
Questions a careful buyer should ask.
Why not just ask ChatGPT or another AI?
You can, and AI may be useful. The Owner’s Brief is different because Coral Shark owns a specific written recommendation about your actual workflow, keeps your evidence separate from inference and unknowns, and can tell you to stop, hold or narrow rather than trying to justify automation.
Why not take a free automation-agency discovery call?
A discovery call is usually part of a sales process. The Owner’s Brief is a standalone deliverable with a fixed price, no mandatory call and no obligation to buy implementation afterwards.
Do I need to know which technology to use?
No. Describe the work and the decisions. Coral Shark may recommend stopping or simplifying before any technology.
What if the Brief says not to automate?
That can be a successful answer. The product is a defensible decision, not an obligation to implement.
Will Coral Shark need access to my systems?
Not for the ordinary Brief. Implementation access, test data, security and fallback are separate questions only if a later eligible Fix is considered.
What happens after I pay?
A verified payment creates one private, purpose-bound intake route. The complete Brief is delivered without requiring a portal or a sales call.
How the analysis works
AI can help interpret the workflow. It does not get to rewrite the evidence.
Customer evidence
Your description stays customer-stated evidence. Your workload figures stay customer estimates unless separately measured.
Deterministic calculations
Where numbers can be calculated exactly from supplied inputs, software does that calculation. We do not silently assume working weeks, months or days.
AI-assisted structure
AI may propose workflow steps, patterns and recommendations only as labelled inference tied back to non-unknown evidence.
Quality check
Generic plausible advice is not enough. If we cannot produce a specific, supported recommendation after repair, the product should be refunded rather than padded.
Implementation is a different question
A useful Brief does not mean Coral Shark is ready to touch your systems.
If the Brief points toward implementation, the £2,500 Workflow Fix has a stricter post-Brief gate: systems, rules, exceptions, representative tests, authorised access, acceptance criteria, approver and fallback must all fit the standard scope.
£2,500 + VAT.
The £249 net Brief credit forms part of that total when the related eligible Fix starts within 90 days and the Brief remains materially current.
The £249 net Brief credit forms part of that total when the related eligible Fix starts within 90 days and the Brief remains materially current.
One bounded workflow.
Anything outside the standard box is re-scoped or declined explicitly.
Anything outside the standard box is re-scoped or declined explicitly.
Measured acceptance.
Implementation does not begin from a vague recommendation.
Implementation does not begin from a vague recommendation.
Start small
Give us one recurring job.
Price and scope are visible before you start. No mandatory discovery call, no transformation programme and no obligation to implement afterwards.