The applicable basis depends on the person and purpose. Coral Shark does not treat one legal basis as covering everything.
PurposeTypical lawful basisWhyBoundary
Respond to an enquiry or provide a requested serviceContract / steps before contract where the individual is the contracting customer; otherwise legitimate interestsTo respond to a B2B request and deliver the service the business asked forNo unrelated marketing inferred from a service enquiry
Operate, secure and improve the serviceLegitimate interestsReliable service operation, fraud/replay prevention, support, quality control and proportionate service improvementData minimisation and purpose limits apply
Accounting, tax and legal recordsLegal obligation and, where relevant, legitimate interestsTo meet legal/accounting duties and establish, exercise or defend legal claimsOnly records that actually exist and are needed
Public proof or identifiable case-study useSeparate explicit permission and another appropriate basis where requiredService delivery does not itself grant marketing/publication permissionNo customer name, logo or identifiable outcome by default
Where Coral Shark relies on legitimate interests, the interests are providing and securing a requested B2B service, maintaining reliable business records, preventing misuse and improving the service proportionately without overriding the rights and freedoms of the people whose information is involved.
Coral Shark is VAT registered. VAT registration number 526 782 857. Effective date 1 January 2026.